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Celebrity stylist Stacey Weinstein founded Loft 26 after perfecting her art for more than a decade at top New York salons and in the film and TV industry. Nominated for a daytime Emmy for her achievements in hair styling, Stacey is renowned for her work behind the camera making celebrities look their best. She is also no stranger to life in front of the camera, whether giving her expert comment as a trend-setting stylist or being captured by reality TV cameras while styling celebrities such as Bethenny Frankel.

Stacey trained and worked as a hair stylist at an elite Madison Avenue salon, where the celebrity clientele took notice of her precision cutting expertise, creativity, and cutting-edge style. Before long, Stacey was ready for a new challenge: the life of an entrepreneur. She founded the innovative Once Upon A Bride, an elite team of hair and makeup artists who travel to the bride on her wedding day and are there until she walks down the aisle.

Once Upon A Bride became tremendously successful, and it remains a key part of Stacey’s creative mission. As demand for her services grew, she opened Violet, a ladies-only speakeasy salon in Nolita. Violet’s popularity soared, and soon the cozy downtown space was filled with brides and ladies enjoying makeovers. It became clear that it was time to expand, so Stacey opened Loft 26 in the fashion hub of Chelsea, tripling her salon space. While continuing to serve her loyal female clientele from the Violet days, she expanded to include a barber to meet men’s grooming needs. The salon also became the home of Once Upon A Bride, making the Chelsea loft a one-stop shop for bridal hair and makeup and the full range of salon services, from haircuts through to coloring, blow-drying, hair extensions, and spray tanning.

Stacey was nominated for a daytime Emmy for “Outstanding Achievement for Hairstyling” for her work on the chat show Bethenny. As Bethenny Frankel’s personal stylist, Stacey has appeared on Real Housewives of New York, Bethenny Getting Married, and Bethenny Ever After. She has been a stylist for The Bachelorette’s Andi Dorfman and actress Rosemarie DeWitt, and at CBS news. In her 6  years at The View, she styled many celebrity guests and the hosts, including Lisa Ling, Meredith Vieira, Joy Behar, and Elisabeth Hasselbeck. She has appeared on Entertainment Tonight, the Today Show, David Tutera’s My Fair Wedding, The Knot LIVE, the Lifetime TV show Get Married, and bridal segments on Z Living TV. Her work has appeared in People, Glamour, Brides, InStyle Weddings, and am New York.

During New York Bridal Fashion week, Stacey has worked on shows for Vera Wang, Jenny Yoo, and Mark Ingram.

Especially skilled at cutting and styling curly hair, Stacey is also an expert at braiding, modern updos, and men’s cuts. She reveals the true beauty of her clients through a sexy, modern approach to hair, with a hint of romance and classic, clean looks.

When she is not in the salon or out working with brides, Stacey styles clients in Brooklyn Heights, where she lives. Her Italian greyhound, Penelope Plum, is the salon mascot. Stacey is deeply passionate about animal welfare, and she contributes a portion of the salon’s profits each month to the Humane Society and the ASPCA.

SPECIALIZES IN: Hair cutting, curly hair, modern updos, braiding, men’s cuts, bridal, celebrities
SIGNATURE STYLE: Sexy and modern, with a hint of romance and classic lines

Penelope is the slinky, elegant salon mascot of Loft 26. A fawn Italian Greyhound, she was born on May 28, 2009, in Washington Heights. When she was younger, she gave her human, Stacey, quite a scare when she was hit by a car – but thank heavens, this little dog is a survivor.

A sweet-natured, gentle girl, she is beloved by clients and the whole team at Loft 26. A salon hound since Stacey owned her first salon, Violet, she can think of nothing better than lounging in the sun and keeping an eye on the stylists as they perform their magic. Oh, and getting petted—that’s pretty good, too.

SPECIALIZES IN: Lying in the sun, posing adorably, snoozing
SIGNATURE STYLE: The Great Gatsby meets Sunset Boulevard

Loren is renowned as a talented hair painter, using the technique of balayage to create a natural or beachy look. Her specialties are corrective color and achieving the perfect blonde tone. Numerous models and actresses are among her loyal clientele, including Bethenny Frankel, Rose McGowan, and Rosemarie DeWitt.

Loren believes that no one should ever have to compromise texture for color, and by adding botanical oils to her formulas, she treats hair at the same time as it is being colored. Her clients walk out not only with gorgeous color but also with healthy, glossy hair. The greatest buzz for her is seeing a woman walk through the door looking great but leaving looking fabulous. While her most popular look is brunette with honey-toned balayage, she celebrates the full spectrum of color—blondes, brunettes, and redheads. She is known for creating color that is clean and natural, never overdone or over-processed.

Extensively educated in the use of premium Goldwell products and Organic Salon Systems, she is committed to continually learning new techniques and expanding her product knowledge.

A lifelong resident of Brooklyn, Loren is a passionate New York Yankees supporter and never misses a game.

SPECIALIZES IN: Hair painting (balayage), organic color, corrective color, botanical oils to treat hair during the coloring process
SIGNATURE STYLE: Beautiful blondes, brunettes with honey balayage highlights

Emily is Loft 26’s go-to stylist for long hair styles and corrective cuts. Braiding is another of her specialties, and she has developed amazing skills as a blowout artist, including for celebrities such as Giada de Laurentiis and Olivia Culpo. Emily steps in as Bethenny Frankel’s stylist when the salon’s principal artist, Stacey Weinstein, is unavailable.

Her work has appeared in Town and Country, Glamour, Nylon, and Latino Show magazine. In demand at New York Fashion Week, she has styled for Lela Rose, Carmen Marc Valvo, Victor de Souza, Cynthia Rowley, Marchesa, and Dennis Basso.

Emily can often be seen around Chelsea visiting clients at their homes, hotels, or offices as part of Loft 26’s concierge service. [LINK TO CONCIERGE IN SERVICES] And she helps makes brides look and feel their most beautiful as one of the top stylists at Stacey’s bridal hair and makeup agency, Once Upon A Bride. [LINK TO ONCEUPONABRIDE.NET.]

Trained at bumble and bumble and John Barrett, Emily’s personal style is classic with an edge. She takes inspiration from the big, blunt, sexy hair of the 1960s, and the loose, beachy waves of the 1970s—a style she recreates for her clients on a daily basis. Some of her style icons are Catherine Deneuve, Jacqueline Onassis, Brigitte Bardot, and Jerry Hall.

Now a Manhattan girl, Emily was born and raised in Woodstock, in upstate New York. Music was a huge part of her life growing up, and she loves everything from Lynyrd Skynyrd to John Mayer. Her concern for animal rights led her to adopt three rescue dogs and become a vegan. She is passionate about clean eating and living a healthy lifestyle.

SPECIALIZES IN: Long hair, corrective cuts, blowouts, braiding, bridal
SIGNATURE STYLE: Classic with an edge

Devon is Loft 26’s expert in Great Lengths, the premier brand of hair extensions, which are made from real hair and look and feel completely natural. Using Great Lengths, Devon transforms thin hair into a thick, beautiful mane. And she creates instant length so women don’t have to wait months or even years for long locks, which means Devon saves the day for many women who need corrective hairstyling after their hair has been cut too short. She has more than 20 years’ experience using Great Lengths hair extensions, both the bonding and seamless types.

Devon is also our specialist in Coppola Keratin treatments, which are available only from stylists. Using the highest-quality ingredients, Coppola Keratin softens and smooths hair and adds volume for at least 3 months. It protects against damage from coloring, blow-drying, and the sun, and restores hair’s youthful lustre. Devon recommends this product as a result of her own extensive research to find the best conditioning product free of chemicals.

Taking her style inspiration from people watching and what’s happening on the streets, Devon’s approach to hair styling is modern-classic and fashion forward. Her focus is always to bring out each client’s best assets while maintaining the integrity of the hair. Known for her ability to create fabulous styles that are easy to recreate at home, she works with the natural texture of the hair so that clients don’t need to invest an enormous amount of time in styling and won’t require a lot of product to look beautiful every day.

Devon lives in Brooklyn and loves to travel. She adores her rescue pitbull and is passionate about social and political activitism.

SPECIALIZES IN: Great Lengths hair extensions (bonding and seamless), Keratin Coppola treatments
SIGNATURE STYLE: Modern-classic, fashion forward

Sofia entered the world of professional makeup as an artist for the prestige MAC cosmetics line. Singled out by MAC for her talent, she traveled the world working as a makeup artist at fashion shows for MAC Pro, the company’s program for makeup professionals. Formally trained at film and television school and with more than a decade of experience as a makeup artist, Sofia is a perfectionist with an ability to achieve any look, ranging from natural to glamourous. She specializes in creating a flawless complexion using airbrush makeup and in the art of St. Tropez Spray Tan.

As part of Loft 26’s concierge service, Sofia works not only in the salon but also visits clients at their homes, hotels, or offices in the Chelsea area. [LINK TO CONCIERGE IN SERVICES] A bridal makeup expert, she is also in demand as a top artist at Stacey Weinstein’s Once Upon A Bride, New York’s premier bridal hair and makeup agency. [LINK TO ONCEUPONABRIDE.NET.]

Sofia has become a well-known face behind the scenes at fashion week in New York, Milan, and Paris, where she has worked with legends including Diane Von Furstenberg, Oscar de la Renta, Marc Jacobs, Vera Wang, Vivien Westwood, Reem Acra, and Monique Lhuillier. Sofia’s celebrity clients have included Lady Gaga, Indre Rockefeller, Bethenny Frankel, and a host of New York socialites. She has been a makeup artist for Fox News, the Emmy awards, and the TriBeCa Film Festival. Her work has appeared on Project Runway, Say Yes to the Dress, Dr. Oz, and Bethenny Ever After, and has been seen in GQ, Allure, and the Harper’s Bazaar runway report.

Sofia’s signature style is elegant and classy with the edge. She takes her inspiration from the streets of Paris and New York, and the world of fashion.

A resident of Astoria, Queens, Sofia is a coffee connoisseur and a yoga enthusiast with a love for vintage style. She is passionate about her life as a makeup artist because it means helping to make women happy and seeing them leave the salon confident, grateful, and transformed.

SPECIALIZES IN: Airbrush makeup, smokey eyes, bridal, St. Tropez Spray Tan
SIGNATURE STYLE: Elegant, classy with an edge

Shari specializes in creating a flawless complexion by paying special attention to first preparing the skin with the most advanced moisturizers, eye creams, and primers before she even thinks about lifting a makeup brush. Another of her specialties is applying gorgeous false lashes for extra impact. She is a highly skilled St. Tropez Spray Tan artist, known for giving her clients natural-looking, even tans. And at Stacey Weinstein’s Once Upon A Bride, she is one of the top makeup artists who bring out brides’ inner beauty on their wedding day. [LINK TO ONCEUPONABRIDE.NET.]

With many years of experience behind the scenes at New York fashion shows, her work has been featured in Allure magazine, and she has been the trusted artist for a number of high-profile athletes.

Shari’s signature style as a makeup artist is chic and polished. Like all of Loft 26’s artists, she uses only the highest-quality cosmetics, and her all-time favorite products are Bobbie Brown lip gloss, RéVive Skincare, and Kiss eyelashes. Her most prized tool is her Shu Uemura eyelash curler.

Shari, who is passionate about dogs, adopted a rescue pitbull and contributes regularly to the nonprofit organization New York Bully Crew. She lives in Brooklyn Heights and loves to keep fit.

SPECIALIZES IN: Creating a flawless complexion, false lashes, St. Tropez Spray Tan, bridal
SIGNATURE STYLE: Chic and polished

A fashion-forward makeup artist, Carissa stays in touch with industry trends and loves to introduce her clients to all the latest products and fashion looks. Her specialty is Temptu, a premium airbrush makeup that guarantees flawless and long-lasting coverage because it covers imperfections and is waterproof, so you need never worry about humidity or perspiration. Carissa’s skills with Temptu are especially in demand in her role as a top bridal makeup artist at Stacey Weinstein’s Once Upon A Bride. [LINK TO ONCEUPONABRIDE.NET.] Carissa is also known for her talent in using St. Tropez Spray Tan to create a healthy, natural glow that sculpts the body to perfection.

Carissa has been a makeup artist for Bravo, Rock of Ages, a number of music videos, Hamptons magazine, RTVI (Russian Television International), and actors, singers, and TV personalities such as Monique Coleman, Remy Ma, Brooke Hogan, and Tracee Ellis Ross.

Her style inspiration comes from classic Hollywood glamour and contemporary fashion trends. She is passionate about making women feel beautiful with flawless makeup or golden-bronze spray tan.

A resident of Bergen County, New Jersey, she loves house music, R&B, jazz, blues, and freestyle music.

SPECIALIZES IN: Temptu airbrush makeup, St. Tropez Spray Tan, bridal
SIGNATURE STYLE: Fashion forward

Nelson has more than 25 years of experience grooming men’s hair. A fashion-forward exponent of the barber’s art, his equally fashion-forward clientele range from Wall Street professionals through to dancers, photographers, musicians, and artists. A trend setter, he likes to introduce his clients to the latest trends.

Nelson loves what he does, and his passion translates into a loyal following among his clients. His philosophy is that a trip to the barber is more than just a haircut—it’s therapy, for both client and barber. As a result, he believes that making people laugh and smile is an important part of the service he provides.

He has expertise in all kinds of cuts—from the iconic styles of the 1940s and ’50s, through to modern cuts, including fade, disconnected, and straight-razor cuts. His approach to each haircut is to create the best shape to suit the person’s features and their lifestyle. Nelson’s favorite men’s grooming product line is Uppercut Deluxe.

One of salon mascot Penelope Plum’s biggest fans, Nelson lives in New York City. He is a runner and practices yoga.